What’s the first thing that comes to mind when someone thinks about your company or brand? Not sure? Then you may have an image problem.Creating a clearly defined company or brand image is one of the chief concerns of our coaching clients. By now, most everyone understands that effective branding is essential to long-term success. The trouble is, for many small-business owners, b...

Colour selection is one of the key element of building a strong brand, creating a website design, or developing marketing materials.  There are many factors to consider including emotional responses and popular perceptions and impacts of particular colours and shades. Colour is...