What’s the first thing that comes to mind when someone thinks about your company or brand? Not sure? Then you may have an image problem.Creating a clearly defined company or brand image is one of the chief concerns of our coaching clients. By now, most everyone understands that effective branding is essential to long-term success. The trouble is, for many small-business owners, b... Branding Made Simple
February 26, 2014
What’s the first thing that comes to mind when someone thinks about your company or brand? Not sure? Then you may have an image problem.Creating a clearly defined company or brand image is one of the chief concerns of our coaching clients. By now, most everyone understands that effective branding is essential to long-term success. The trouble is, for many small-business owners, b... The importance of color in web design
February 5, 2014
Colour selection is one of the key element of building a strong brand, creating a website design, or developing marketing materials. There are many factors to consider including emotional responses and popular perceptions and impacts of particular colours and shades.
Colour is information. Just as with