What is organic SEO?
Organic SEO or Search Engine Optimization is a process of improving your website so that it will rank high in free, non sponsored search engine results. The free, ‘organic’ or ‘natural’ search results are found on the left side of the search engine results page. The only known way to ethically improve search engine placement is by implementing ethical, organic search engine optimization.
What can SEO do for my business?
Have you ever looked at the first page of Google and thought, how can I get my business to show up here? The answer is SEO. Search Engine Optimization is an important step in creating website pages and should not be overlooked. SEO is the best way to make your business found quickly and easily by your potential customers on the Internet.
What are SEO tools?
In order for the SEO process to be effective, a collection of useful SEO tools are required. Below we show what kinds of SEO tools can help online business owners develop and improve their websites, making them more SEO friendly? There are a considerable amount of SEO tool options available online. Some useful SEO tools include the following:
1. Link Tools
Keywords are the words used by people searching for information. When running a PPC advertising campaign, keywords can be purchased from search engine companies and when a user searches with this keyword the search engine will display relevant ads in the sponsored listings.
With SEO you do NOT pay for keywords. Although keyword research is still extremely important. You NEED to know what words your target market is using so you can use these words in the pages of your site.
Will I have to redesign my website?
You may have to change your website. Unfortunately, there are some web developers who are not informed about ethical SEO practices or they’ll downplay the importance of having a search engine friendly website in order to build a flashy fancy website. The plain truth is that there are several platforms which do not and will never perform well in search engine results.
We know you spent valuable time and money getting your site up on the web. The last thing you want to hear is your beautiful flash website won’t rank, but it won’t. If you want to enjoy search engine traffic, you’ll have to change it. You worked really hard on your copy, but if it’s stale or it doesn’t reflect the purpose of your website it won’t rank. If you want to rank, you’ll have to change it.
This concept is hard for some to swallow, we all get attached to our websites. That’s why we always recommend working SEO into the design of your site. It is much more difficult to go back and fix having ranking problems. But we can do it. Contact us today for a free no obligation quote.
How long does it take to see actual results?
For a brand new site it may take from 1-8 months to show up in the major search engines, this period of time is called “the sandbox.” There is no way around it, you just have to wait for the search engine’s spiders or bots to read and index your site to start showing up in search results.
Implementing a SEO campaign on an established website you could see improvements in a matter of days. Although, be prepared to wait up to a few months for more competitive keywords.Using clean HTML code and your targeted keywords in your copy you should find your site improving in search engine results more quickly.
I did and SEO project on my website last year. Am I all set, right?
Wrong. Search engine algorithms are constantly changing, and every time they change, the focus of your page’s SEO changes as well. Not only that, but you should be constantly creating new blog entries, website pages and content on your site. Those pages will need the SEO touch as well.
Organic SEO or Search Engine Optimization is a process of improving your website so that it will rank high in free, non sponsored search engine results. The free, ‘organic’ or ‘natural’ search results are found on the left side of the search engine results page. The only known way to ethically improve search engine placement is by implementing ethical, organic search engine optimization.
What can SEO do for my business?
Have you ever looked at the first page of Google and thought, how can I get my business to show up here? The answer is SEO. Search Engine Optimization is an important step in creating website pages and should not be overlooked. SEO is the best way to make your business found quickly and easily by your potential customers on the Internet.
What are SEO tools?
In order for the SEO process to be effective, a collection of useful SEO tools are required. Below we show what kinds of SEO tools can help online business owners develop and improve their websites, making them more SEO friendly? There are a considerable amount of SEO tool options available online. Some useful SEO tools include the following:
1. Link Tools
- Backlink analyser - this SEO tool helps when researching and analysing websites for quality links. The SEO tool checks for indexed web pages, website links, domain age and expiration etc.
- Link popularity check - assists in checking and / or measuring a website's online visibility on search engines.
- Site link analyser - analyses web pages accumulating data (outbound links and the anchor text associated with it).
- Backlink summary - enables website owners to receive a summary of the backlinks being used by industry competitors.
- Wordtracker -offers keyword suggestions based on the most current internet user searches on search engines.
- Keyword density analysis - this SEO tool determines the density of keywords and phrases on a web page. Keyword density analysis helps to determine content ratios (i.e.: keywords that are used too often or not enough on a web page).
- Keyword difficulty - analyses how competitive particular keywords and phrases which are searched for actually are. The SEO tool also offers a percentage score, as well as a detailed analysis of the highest ranking websites on major search engines, namely Google and Yahoo.
- Website keyword suggestions - useful for determining the overall theme of a website and providing suggested keywords, as well as keyword traffic estimates.
- Google keyword tool – by far the most accurate of all the keywords tools found on the internet. A free version is available here: at H2L we use our Google Pro version of this tool.
- Google rankings - determines a website's rankings in Google search.
- Yahoo Search rankings - determines a website's rankings in Yahoo search
- Marketleap search engine verification tool - assesses if a website is ranked in the top 3 pages of a search engine result page (SERP) according to specific keywords.
- Domain age - this SEO tool determines the estimated age of a website on the internet. The SEO tool also allows website owners to view how an existing site looked when it first appeared on the web.
- Domain dossier - useful for domain and IP address investigation.
- Domain stats - useful to acquiring competitor domain statistics including traffic ranking, domain age, back-link counts and the amount of web pages that are indexed on all major search engines.
- Domain popularity - this SEO tool reveals backlinks for a domain, host IP address and page ranking on Google.
- HTTP / HTTPS header check - useful for inspecting HTTP / HTTPS headers that a web server returns when a URL is requested.
Keywords are the words used by people searching for information. When running a PPC advertising campaign, keywords can be purchased from search engine companies and when a user searches with this keyword the search engine will display relevant ads in the sponsored listings.
With SEO you do NOT pay for keywords. Although keyword research is still extremely important. You NEED to know what words your target market is using so you can use these words in the pages of your site.
Will I have to redesign my website?
You may have to change your website. Unfortunately, there are some web developers who are not informed about ethical SEO practices or they’ll downplay the importance of having a search engine friendly website in order to build a flashy fancy website. The plain truth is that there are several platforms which do not and will never perform well in search engine results.
We know you spent valuable time and money getting your site up on the web. The last thing you want to hear is your beautiful flash website won’t rank, but it won’t. If you want to enjoy search engine traffic, you’ll have to change it. You worked really hard on your copy, but if it’s stale or it doesn’t reflect the purpose of your website it won’t rank. If you want to rank, you’ll have to change it.
This concept is hard for some to swallow, we all get attached to our websites. That’s why we always recommend working SEO into the design of your site. It is much more difficult to go back and fix having ranking problems. But we can do it. Contact us today for a free no obligation quote.
How long does it take to see actual results?
For a brand new site it may take from 1-8 months to show up in the major search engines, this period of time is called “the sandbox.” There is no way around it, you just have to wait for the search engine’s spiders or bots to read and index your site to start showing up in search results.
Implementing a SEO campaign on an established website you could see improvements in a matter of days. Although, be prepared to wait up to a few months for more competitive keywords.Using clean HTML code and your targeted keywords in your copy you should find your site improving in search engine results more quickly.
I did and SEO project on my website last year. Am I all set, right?
Wrong. Search engine algorithms are constantly changing, and every time they change, the focus of your page’s SEO changes as well. Not only that, but you should be constantly creating new blog entries, website pages and content on your site. Those pages will need the SEO touch as well.
