Case Study

Website design

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Office Concepts Web Design

Office Concepts Web Design


​ Office Concepts is a well established office furniture manufacturer in Cape Town, offering complete office furniture solution from design to installation. After many years of service they wanted to refresh their corporate identity. They also wanted to appear prominently on the first page of the search results on Google and Bing for their brand name and related search terms.

What We Did

We were – and still are – responsible for the whole project, including ongoing user research, competition analysis, wireframing, prototyping, visual design, mockups, high-fidelity prototype, website front-end and back-end development, Corporate Identity design. brand development, copywriting and ongoing SEO campaigns.


The Office Concepts web site is a great example of a well designed site that really works for its owners. By rebranding and establishing Office Concepts as one of the authorities in their local business has helped them to triple the amount of visitors to their website. The website was launched with the necessary and appropriate SEO tools such as META tags, keywords and page titles enabling Office Concepts to appear in the top ranking for their major search terms :office furniture manufacturers cape town, office chairs cape town. We’re involved in continual development of the site and are always looking to refine the site in order to maximize its performance, user experience and all important SEO visibility.

The Goal

Besides overhauling the company’s brand identity, the goal was to design and develop a SEO optimized website with a fresh, clean look and modern feel that reflects the values, mission and vision of Office Concepts.

The Challenge

Our primary challenge was to sort through the large amount of data and product pictures from the old website and then structure the current information for the new website.

Tools We Used


Adobe Photoshop




Yoast SEO



I was very happy with every aspect of my experience with Just Pointblank. Not only does our website look awesome, but it also ranks highly on Google and Bing for our relevant keywords.