Case Study
Video Production

Product explainer video

Workpool Explainer Video

Workpool Explainer Video


​WorkPool is an award-winning, off-the-shelf web based business management platform that connects all the pieces of an organization into a single unit. WorkPool unifies the users to operate in one cohesive system, providing them with one interface to the business and through this dramatically increasing efficiency, service ethic and the quality of outputs.

What We Did

Just Pointblank scripted, storyboarded and animated a humorous video with unique characters which perfectly captured the essence of WorkPool.

The Solution

We managed to meet the requirements as well as the deadline. Using a non-conventional and humorous analogy, the video clearly explains WorkPool’s original idea and concept of the business nervous system (BNS) and showcases the features and benefits of the software. The video has been successfully used in many presentations and conferences, securing blue chip partners for our client.

The Goal

To convert WorkPool’s word-of-mouth and traditional sales approach to a more automated, online strategy, WorkPool asked Just Pointblank to create a fun and engaging animation to explain their offering and entice clients to sign up for their services via the WorkPool website.

The Challenge

The brief specifically requested a non conventional approach so we had to carefully balance humor and character with more traditional corporate elements in the video. ​

Tools We Used


Adobe Illustrator


Adobe After Effect