Case Study

eCommerce website

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eCommerce website design case study

eCommerce website design case study


​Natural Choice is a provider of a large range of carefully selected, high quality supplements, health. lifestyle and alternative medicine products designed to complement people’s existing diet, lifestyle and medication.

The Goal

While the primary goal was to design an easily scalable, dynamic eCommerce platform with inventory management system and fully automated email marketing, we also had to find a way to distinguish Natural Choice from other well known e-commerce retailers by emphasizing their highly tailored inventory of hand picked brands and specialty items.

The Solution

To allow users to easily locate and find products, we included a global and secondary navigation, as well as a search bar. The new arrivals and product recommendation sections were key to showcasing the curated and frequently updated inventory as well giving users helpful suggestions on what to buy. One of our user Persona during usability testing wanted to find products for certain ailments and illnesses, therefore we included filter and sort products by health problems and other health topics. To address the need for automated shipping and order fulfillment, we integrated a 3rd party shipping software which allows users to track all delivery points of their package from the time it leaves the warehouse.

What We Did

We were responsible for the whole project, including competitor research, information architecture, user journey and persona creation, wireframing, prototyping, visual design, mockups, backend setup, plugin integration and general development on the Shopify platform.

The Challenge

Natural Choice offers a large range of products offered by many different brands , therefore by far the biggest challenge was to create a seamless user experience and intuitive navigation flow. We also had to find an automated shipping solution with contactless pickup and shipment tracking capability.​

Tools We Used




Adobe Photoshop


Adobe XD

I am thrilled! All in all it is fabulous and such a massive improvement. Thank you for getting this done so quickly!