Imagine you have ordered a one of a kind, custom designed wedding ring, for your soon to be wife. You've paid some serious money and have been anxiously waiting for months for your state of the art, custom piece of jewelry to be ready. Your fiancee was over the moon and proudly wore her custom ring, that perfectly embodied your special, one of a kind love.... Until one day she walked into a department store and spotted the very same ring sold by the dozen for 50 bucks..
How would you feel? Would you be angry? Sue the jewelry “designer”? Not marry your gullible fiancee? All of the above?
Well, what if I told you that the gullible fiancee in this story is actually you. That special, unique ring is your companies website and the cheating jewelry designer is your web developer? Keep reading...
If you own a restaurant or a bar then you understand the importance of marketing, and of pleasing your customers. According to recent statistics, these days 81% of your customers access the Internet through their mobile devices. Sure, they can access your traditional website in this way but that doesn’t mean they can read the site’s content or navigate through the site on those small mobile screens.
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